Psi. Ana María Coellar

Branding, Art Direction & Social Media Direction
Concept
Ana María is a Psychologist and Gestalt Therapist with over 10 years of experience in this field. She focuses on providing individual therapy and experimental workshops, always looking for people to connect and take charge of their emotions and needs.
Goal
As a Designer I understand the powerful role that psychology plays in visual perception. The goal was to create a visual identity that revolves around the idea of a landscape, referring to peace, relaxation and behavior change. I updated Ana María's brand with a contemporary tone that is simple, powerful and meaningful, blending it together with a broader and vibrant color palette which helps irradiate the brand’s new attitude.
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