Social Media Addiction

Art Direction, Branding, Poster Series
Concept
Some people spend so much time on Facebook, Twitter and other social media platforms that their use of social media interferes with other aspects of their daily lives. These people are considered to have a social media addiction, which can be harmful to them and others.
Goal
This is a series of posters raising awareness of social media addiction. For the logo, I avoided abstract forms and any other element that could cause confusion. The idea was to create a visual identity that enhances the message, letting the posters be the star of the show. The clean look was translated to the web design to build a more cohesive, unique and clean looking platform. They are available for download in English and Spanish.
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