Sports For Good

Branding, Art Direction
Concept
Based in Las Vegas, Sports For Good sells sports-themed merchandise and they support local non-profits in the community by donating back a percentage of every sale... sports for good.
Goal
Their target audience are strictly everyday Las Vegans who are passionate about sports and their community, and they have a deep connection with the famous Las Vegas sign. This sign is recognizable by people throughout the world and it's an iconic landmark that has been welcoming visitors into Las Vegas since 1959. I was inspired by the shape of this sign and together with the brand's main keywords, I developed a symbol that is energetic, passionate and fearless.
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