Vida & Libertad

Branding and Apparel
Concept
Vida & Libertad is a nonprofit organization dedicated to supporting people recover from addiction to alcohol and drugs.
Goal
My task was to develop a broader and more strategic approach, to create greater social impact through a strong but friendly visual identity and graphic universe. The color system evokes happiness, positivity and optimism, accompanied by a bold and contrasting typography selection that communicates the brand’s message and values.
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