After working with a diverse client base I have discovered that having the right process in place allows for the most authentic and engaging work.
Below are the phases of design that accompany each project I work on.
Underlying every thoughtful and successful design is the human connection, which is why it is the perfect starting point when I begin working with a new client. Listening and understanding your desired outcome is paramount to the success of our working relationship. To build trust with each client I prioritize open communication, honesty, empathy, and integrity in all our interactions to maintain the value of what we are creating together.
Once I have a complete understanding of the overall vision and goals for the project, I become extremely well-versed in your product, brand, and the goal as a whole. I educate myself on what makes your brand unique. I learn about your audience, their interests, how they respond, and how they communicate. The outcome of this research being the discovery of how to best reach them on their level and to create a design that will resonate.
Collaboration is key to a successful project. By working with you to unpack your goals, I will bring the concepts to life. Ultimately making sure it achieves the purpose and solves whatever problem your brand is facing in regards to this campaign or project. Creating meaningful designs that represent your brand and target your audience is of the utmost importance. My personal goal is to provide work that is inline with your brand values and offers a positive impression that will stay with your audience long after the project is complete.
I focus on real world results, knowing that my success is intrinsically tied to those outcomes. This ensures that I am always working from a place of growth centered value, to make sure my clients are set for success. I take into consideration long term goals and long range outcomes for every brand or business I partner with so that every step we take together is a step in the right direction.