2-consult specializes in accounting services for companies in need of financial consultation. With experience in consulting, taxing, accounting, CFO, and board of directors, 2-consult’s owner and a team of problem solvers provide next-level services, helping form a strategic plan to sort out any financial challenges within their client’s current structure.
The goal of this project was to create an identity that is trustworthy and professional while still maintaining a sense of personal authority. We chose Proxima Nova to make the logotype clear, easy to read, and minimal enough to catch the viewer’s eye while keeping them engaged in its simplicity. A swift-moving arrow travels across the “2” to symbolize moving forward and collaboration. The blue gradient evokes a feeling of peace, safety, and assurance, which reflects the company as a truthful and reliable option for potential clients.