Daniela Carpio is a Cardiologist specialized in Coronary and Post-Operative Care of Cardiac Surgery. As a child Daniela loved walking through the hospital's corridors hand in hand with her dad, a well-known Cardiologist of her native hometown. It was then, that she discovered her calling.
The objective was to create a modern brand identity that connects in a clear and friendly manner with an older demographic target audience. The color palette together with a carefully selected subtle imagery evokes feelings of care and vigor. I also established a clean and simple stationary system which translates well to digital and allows the brand to expand its presence and reach.