RIVAS is a dynamic lifestyle brand whose mission is to inspire individuals to champion their inner rivals and achieve their goals. The brand’s new logo is a testament to its vision, which captures the viewer’s attention through its simplicity and strength.
The sophisticated black-and-white color scheme aligns seamlessly with the brand's aesthetic and tone. Using the Karrik font further enhances the logo's expression, with its bold, thick, and contemporary composition, and conveys a sense of power and sovereignty. The logo strikes a balance between a modern and inspirational aesthetic, emphasizing strength and authority in a clean and timeless manner. The design is versatile and suitable for various marketing applications, including eyewear frames.