Dulsemor is an Ecuadorian brand creating alfajores with locally sourced ingredients and unexpected flavor combinations. The goal was to develop a visual identity that celebrated the joy of a familiar childhood treat while giving the brand a fresh, playful personality that could appeal to a wider audience.

I built the identity around the idea of alfajores made with love, bringing together soft pastel colors, bold typography, and charming illustrations. The rounded logotype takes inspiration from the shape and texture of an alfajor, while the color palette adds a sense of nostalgia without making the brand feel old-fashioned. Every element was designed to feel warm, approachable, and full of personality.

The identity extended into packaging and digital applications, creating a consistent experience across every touchpoint. The packaging was particularly important, giving each product its own personality while keeping the Dulsemor brand recognizable. The result is a flexible visual system that celebrates the handmade nature of the product and makes something as simple as sharing a sweet feel special.