SeeOnMe is an AI-powered shopping platform designed to help people visualize clothing on themselves while shopping online. Working closely with Nate, the challenge was to create an identity that could make a new technology feel simple, recognizable, and approachable while still reflecting the innovation behind the product.

Together, we explored several directions before landing on a system built around one of the product’s most recognizable interactions: the toggle. I developed the brand mark by combining two toggle forms into an “S,” creating a direct connection between the identity and the experience itself. That idea carried into the wordmark, typography, and color system, giving the brand a visual language that feels distinctive while remaining flexible across digital applications.

The same thinking extended into the website, where the focus was on helping users understand a new concept without overwhelming them. Clear hierarchy, concise messaging, and strong calls to action helped turn a technically complex idea into an experience that feels easier to understand and engage with.