Trazando Futuros is a nonprofit focused on developing talent and creating opportunities for young people in Venezuela. As the organization continued to grow, the team needed a visual identity that felt more modern and easier to understand, while giving them a flexible system they could use consistently across different touchpoints.

Together, we focused on finding the right balance between audiences. The brand needed to feel trustworthy and established for donors and partners while still feeling approachable and inspiring for students. That direction shaped the identity from the beginning, from the structured butterfly mark built around growth and transformation to a typography and color system that balances confidence with warmth.

I developed a broader visual system with clear guidelines and hierarchy that could work across digital and print applications. The result is an identity designed to grow with the organization while giving Trazando Futuros a clearer, more consistent way to communicate its mission.