The Devil’s Triangle is an MMO set during the golden age of piracy, where the open sea is as much a threat as it is an opportunity. Having grown up playing video games, this was a particularly fun world to step into. My role was to develop a brand identity that captured the mystery and danger of the game while creating a recognizable visual system that could work across different platforms and materials.

The concept came from the Bermuda Triangle and the idea of a vortex pulling you into the unknown. That became the foundation of the brand mark, with a triangle at its center. I paired it with a palette of amber, black, white, and gray, distressed textures, and a combination of Harri Text and Inter. The goal was to reference the grit and history of piracy while keeping the identity modern, distinctive, and easy to recognize.

Beyond the logo, I extended the identity into a pitch deck, social media assets, business cards, and LinkedIn graphics. The pitch deck was an important part of the project, bringing together the game's concept, features, and supporting information in a way that was easy to follow without losing the atmosphere of its world. Each piece was designed to feel connected, creating a consistent identity that could grow alongside the game.