Vida & Libertad is a nonprofit organization supporting people recovering from alcohol and drug addiction. The goal of this project was to create a visual identity that reflected the organization’s mission while making its message feel more positive, welcoming, and approachable.

I developed a brand identity built around optimism and the idea of moving forward. A bright yellow color palette brings energy and positivity, while bold typography and a simple graphic system help communicate the organization's message with clarity. The challenge was to create something that felt hopeful without losing sight of the serious work behind the organization.

The identity also extended into custom cycling jerseys for the team, bringing the brand into the community in a more visible and personal way. The jerseys combine the organization’s colors, logo, and graphic elements into a recognizable design that team members can wear while representing Vida & Libertad and the work they do.